Is FeelYourLook the Best Online Shop for Hair & Beauty Products? We Put It to the Test (So Your Hair Doesn’t Have To)

Okay, we’ve all been there—scrolling through yet another online shop claiming to have the best products, lowest prices, and fastest shipping. But when you’ve got frizz taking over your forehead and a half-finished tube of conditioner in the shower, you don’t have time for false promises. So the question is: can you actually trust FeelYourLook with your precious hair care routine?
We know how picky the beauty world can be (some of us on the team have trust issues thanks to a past run-in with a budget shampoo that turned blond highlights purple). So we tested FeelYourLook the proper way—by placing real orders, with real products we actually used. And yes, we sniffed every bottle. For science.
Here’s what happened.
What is FeelYourLook?
FeelYourLook.com is an Italian-based online store specialising in professional haircare, skincare, and beauty products. Think: salon-quality brands like Kerastase, L’Oréal Professionnel, Davines, Alfaparf Milano, and more—all in one place without the salon markup.
The focus is clear: authenticity, variety, and customer service that doesn’t leave you refreshing your inbox daily. While their name sounds like the start of a poetic monologue (feel your look, embrace your vibe, harmonise your highlights…), it turns out they’re actually very pragmatic and organised—which we love.

Why Shop at FeelYourLook?
Let’s set the vibe here. There are three types of online hair/beauty stores:
- Giant marketplaces (where you’re gambling on expired serums)
- Niche boutiques (lovely, but carry four products)
- Reliable specialists with broad range and direct-from-brand stuff
FeelYourLook falls neatly into #3. Here’s what stood out immediately:
- They carry major pro salon brands, not just mainstream names
- Pricing was better than what we found in some salons or brick-and-mortar stores
- Fast and safe shipping (we got ours in EU territory in 3 working days – nice!)
- They regularly run promotions and bundle offers
- The site is clean and properly translated—not something you always get with European retailers
Also major plus: everything we ordered was authentic with sealed packaging. We opened every product like it was a treasure box from Sephora.
Products We Actually Tested (And Didn’t Just Stare At)
Now for the fun part. We didn’t just browse—we bought and tried these goodies across multiple hair types, skin types, and attention spans (yes, we have someone who skips conditioner entirely. We’re working on it).
1. Alfaparf Milano Semi Di Lino Moisture Nutritive Shampoo & Mask
This pair ended up becoming the surprise MVP of the review. One editor with dry, colour-treated hair refused to give this combo back after one use.
Pros:
- Shampoo laths like a dream and doesn’t strip
- Mask = spa-day feel. Hair was noticeably smoother after air drying
- Scent is luxurious but not perfume-overload
- Measurably less frizz even without heat styling
Cons:
- Bottle text is almost microscopic (trust us, grab glasses if you need directions)
- Mask tub is generous, but not perfectly travel-friendly
Verdict: Dry-hair saviour. Will buy again, especially in the winter months.
2. Davines OI Oil
Ahh, the cult favourite. We’ve heard of it, seen the hype, and finally tried it. And… WTF. It delivers.
Pros:
- You need one drop, maybe two
- Instantly smoothes without making roots look oily
- Smells clean and a little fancy, but not overly gendered
- Worked on fine, medium, AND curly textures across our team
Cons:
- Pricey upfront, but this bottle will outlive us
- Glass bottle requires gentle handling (don’t drop this on tiled floors, we beg you)
Verdict: Worth the hype. We see now. And yes, it photographs beautifully if that matters to you (it does to us).

3. L’Oréal Professionnel Absolut Repair 10-in-1 Spray
We needed something for people who pretend to “air-dry and go” but actually need spray miracles.
This multitasking spray helps with heat protection, shine, detangling, and pretending you didn’t sleep on your wet braid.
Pros:
- Fine mist that doesn’t weigh hair down
- Great pre-blowout or styling spray
- Didn’t leave crunchy residue, even with flat ironing involved
Cons:
- If you overdo it, you can feel slight tackiness
- Trigger sprayer could be smoother
Verdict: A great “lazy-day” product that still makes you look put together. Everyone needs one of these in your bag/back-of-the-car situation.
4. FeelYourLook Bonus: Support & Packaging
This isn’t one specific product, but listen—the way a company packs and ships matters. Nobody wants a shampoo bottle explosion with conditioner-glazed invoice slips.
We ordered 3 separate packages over two weeks to test consistency. Every order:
- Arrived on time (2–3 days for EU addresses)
- Came with air cushion wrapping (zero damage)
- Had samples included (thank you for the bonus mini body lotion!)
Customer support answered an email we sent (in English!) within 24 hours. Points for transparency.

Pros of Shopping with FeelYourLook
- Reliable for authentic pro brands
- Decent stock (almost everything we wanted was immediately available)
- Regular offers, gift deals, and sets
- Smooth, bilingual checkout process
- You’re supporting a Europe-based specialist store—not a faceless mega-platform
Cons (because we like to keep it 100%)
- Some products still have partial Italian descriptions on product pages
- No live-chat support
- Website filters could use a little sprucing (more sort-by-hair-type options please?)
- Prices are good, but not crazy cheap—this is pro-level stuff after all
Would We Recommend FeelYourLook? 🚿
Without question: Yes.
If you’re into treating your hair and skin with products that truly do something (instead of just making your sink clutter cuter), FeelYourLook is a dependable site that acts like a boutique and delivers like a pro.
You’ll save money compared to salon markups, and you know you’re getting the real deal. FeelYourLook has quickly become a go-to for a few editors here—especially those of us with colour-treated, heat-abused, or just attention-starved hair.
We like them. A lot. Now leave us to browse what’s in their “New Arrivals” section again. Just in case.
FAQ – FeelYourLook Edition
Q: Is everything on FeelYourLook authentic and original?
Yes! We inspected packaging and cross-referenced everything. All authentic salon-grade products.
Q: Do they ship outside Italy?
Yep—with fast European shipping. Just select the correct region at checkout.
Q: Are there products for all hair types?
Yes—from fine and oily to thick, curly, dry—tons of product options. Use keywords or brand filters to help narrow it down.
Q: Can I return something if it doesn’t suit me?
They allow returns within 14 days, unused and sealed. Check the site for full terms.
Q: Do they carry samples or travel sizes?
Often! Sometimes included free with orders, or in bundles. Keep an eye on their promotions page.
Q: Is checking out safe?
Yes—easy, secure payment through major processors and encrypted checkout.
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